Thaisa Fernandes
 
 

HI,I'M THAI

Scrum Master, PMP & Product Manager

Professional and team leader with over seven years of hands-on experience leading successful teams and digital initiatives by leading project sprints, ensuring high-quality delivery, exercising collaborative team and stakeholder management. Able to wear many hats, including coding and design. Focused on finding the right questions to ask and assemble.

From market research to development, I observe and analyze behavior transforming it into actionable insights. Whether conceptualizing a new product or an existing one, I solve problems in a quick time and I iterate ideas that are engaging. Managed digital projects and products within diverse teams, from UX design, research to development.

 

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PRODUCT DEVELOPMENT 

Lunna is an app that provides assistance on women’s health. The app learns over time about user choices, preferences, and symptoms using Machine Learning, allowing the user to improve life quality. Developed an MVP (minimum viable product) and ready to scale version of the app in 3 months. Run more than 2 workshops in different stages of the app: design and also development.

 

MY ROLE

  • Worked collaboratively and managed a tech team of 10 UX designers, researchers, and software engineers. Had daily stand-up meetings via video conference with the development and design team based in Brazil
  • Ran different Google Forms to confirm and discover more information about the target needs. In one of my first Google Forms, I’ve got +300 answers in 3 days without any massive web campaign
  • Tested the prototype with final users in Brazil and also in the United States. Everybody we talked got super interested in the app, willing to donate their time to help, and also participate in the workshops, surveys and beta test

RESULTS

  • Participants mentioned that the app was “Simple” and “Easy to use”
  • 80% of people who never used an app like that are willing to start to use it
  • 90% of people wanting to switch to Lunna
  • 3 workshops with real users in two countries, United States and Brazil
  • +600 surveys answers

LUNNA

SCRUM and Kanban

 
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IMPLEMENTING AGILE 

SoFi is an online personal finance company that provides student loan refinancing, mortgages and personal loans. I managed the projects with a team of 30+ including designers, and copywriters, Product Marketing Managers and Sales teams of different areas like Mortgage, Student Loan, Wealth and Personal Loans. Delivered 94 projects in a month including billboards, social media campaigns, TV and YouTube commercials, eCRM campaigns, and events for different Marketing campaigns.

 

MY ROLE

  • Worked collaboratively and implemented the Agile framework where the team had daily time-boxed stand-up meetings, Sprints, Sprint Reviews, and Retrospectives. The goal was always to learn with the process, discover new things, improve fast, enjoy the journey and have fun!
  • To improve transparency, I created a Kanban board used by +30 people including the creative team, stakeholders, Product Marketing Managers, and Sales team. Developed newsletters sent weekly giving the team and stakeholders updates about the projects, announcements, and also the creative and develop team queue
  • Responsible for forecast Sprint iterations with the Product Marketing Managers and concerned business partners. Managed the creative queue adjusting priorities according to the needs of the business in the Kanban board and also in the Project Management software called Wrike

RESULTS

  • Implemented a Kanban board adopted by a team of +30 people
  • Delivered 94 finalized projects in 30 days
  • Increased production pace by 620% and delivered 282 finalized tasks in 30 days
  • Implemented weekly newsletters shared with the team and also stakeholders
  • Facilitate all Scrum events and coached individuals in Agile processes and tools

SOFI

lean-agile and kanban

 
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VISA PRODUCT LAUNCH 

Launched Visa ID Intelligence product which is an ecosystem of Authentication Solutions delivering user experiences with effective fraud prevention. Created project plans and feature release plans, and own delivery to milestones and deliverables

 

MY ROLE

  • Worked collaboratively with the creative and strategy teams. Launched Visa ID Authentication Ecosystem: landing pages, marketing campaigns, videos & events. Planned WBS, schedule, Kanban board
  • Defined SOW, budget, risks. Be sure on-time tasks; report spending; update risks, assumptions; implemented changes; developed partnership. Monitored status, performance, daily updates; got final acceptance
  • Moved from email and social to multiple online tools, helped team’s efficiency, collaboration & transparency. Had daily standup meetings, developed the WBS, clarified the scope, implemented changes, prioritized deliverables, got client acceptance, monitored status, performance and budget

RESULTS

  • Coach stakeholder on effective Agile & Scrum processes and best practices
  • Increased transparency with Kanban board and Scrum events
  • Launched product early, on budget & expected quality
  • Delighted Visa adds 7 hi-tech projects

VISA

lean product launch

 
 
 

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HP PROCESS

OPTIMIZATION 

Worked with Hewlett-Packard digital campaigns in Brazil. Responsible for their e-commerce, engagement programs, B2C and B2B campaigns. Worked with a team of +20 people ranging from designers, developers, planning, account managers, and media teams. The deliverables were engagement programs including eCRM, landing pages, SEM, online advertising, QA, and also their e-commerce, special projects, and engagement with SMBs

 

MY ROLE

  • Create a project management process for the HP team and increase the productivity. Started defining and tracking success metrics and also prioritizing the queue. Created a Kanban board to make easy for each member to know who was responsible for what, the queue limit, and also which will be the next iteration
  • Worked collaboratively, had daily standup meetings, Sprint, Sprint Reviews, and Retrospectives. Created briefing templates for each deliverable, and also an SLA (service level agreement) to estimate time spent and set deadlines for each task
  • Organizing and prioritizing the flow helped me to reduce the extra hours, increase the productivity and also the team morale

RESULTS

  • Created SLA’s and briefings templates

  • Developed a Kanban board

  • Increased the productivity by 140%

  • Produced 1,350 internet banners in a month

  • Dropped all extra hours

HEWLETT-PACKARD

pm process implementation

 
 
 

SOME BRANDS I WORKED WITH

 
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