Thaisa Fernandes
 
 

HI

I'm a Product & Project Manager

Professional and team leader with over seven years of hands-on experience leading successful teams and digital initiatives by leading project Sprints, ensuring high-quality delivery, and exercising collaborative client and team management skills. Able to wear many hats, including coding and design. Focused on finding the right questions to ask and assemble.

From market research to development, I observe and analyze behavior transforming it into actionable insights. Whether conceptualizing a new product or an existing one, I solve problems in a quick time and I iterate ideas that are engaging. Managed digital projects and products within diverse teams, from UX design to development.

 
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RESEARCH-BACKED PRODUCT STRATEGY

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AGILE FRAMEWORK AND DESIGN SPRINTS

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managed multicultural teams 

 
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LEADERSHIP TOWARDS THE GOAL

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IMPLEMENTING AGILE 

SoFi is an online personal finance company that provides student loan refinancing, mortgages and personal loans. I managed the projects with a team of 30+ creatives including designers, and copywriters, and also Product Marketing Managers and Sales teams of different areas. Monthly we completed 94 projects including billboards, social media campaigns, TV commercials, eCRM campaigns, and events for different Marketing campaigns.

 

MY ROLE

Worked collaboratively and implemented the Agile framework where the team had daily time-boxed stand-up meetings, Sprint Reviews, and Retrospectives. The goal was always to learn with the process, discover new things, improve fast, and also enjoy the journey and have fun!

To improve transparency, I created a Kanban board used by +30 people including the creative team, stakeholders, Product Marketing Managers, and Product Owners. Developed newsletters sent by email weekly giving the team and stakeholders updates about the projects, announcements, and also sharing the creative and develop team queue.

SOFI

AGILE AND SCRUM

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Responsible for forecast Sprint iterations with the Product Owner and concerned business partners. Help team to clarify goals and activities to be on-track, managing the creative queue, adjusting priorities according to the needs of the business in the Kanban board and also the Project Management software called Wrike.

 

RESULTS

  • Implemented a Kanban board adopted by a team of +30 people
  • Delivered 94 finalized projects in 30 days
  • Increased production pace by 620%
  • 282 finalized tasks in 30 days
  • Implemented weekly newsletters shared with the team and also stakeholders
  • Facilitate all Scrum events 
  • Coach individuals in Agile processes and tools
 
 
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PRODUCT DEVELOPMENT 

Lunna is an app that provides assistance on women’s health. The app learns over time about user choices, preferences, and symptoms using Machine Learning, allowing user improve life quality.

 

MY ROLE

Worked collaboratively and managed a tech team of 10 UX designers, researchers, and software engineers. Had daily stand-up meetings via video conference with the development and design team based in Brazil.

Developed a MVP (minimum viable product) and ready to scale version of the app. Proposed an initial Sprint to quickly study and run spikes with potential infrastructures and scalable technologies. Collaboratively opted for Elixir and Postgres due to the balance of fast development and scalability. Deployed an interim version of the app every 2 weeks on a Sprint. Tested the prototype with final users in Brazil and also in the US.

LUNNA

SCRUM and Kanban

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Coordinated the design and development changes and prioritized them. Run more than 2 workshops in different stages of the app: design and also development. The user research helped to delimitate and also polish the app.

Ran different Google Forms to confirm and discover more information about the target needs in parallel. In one of my first Google Forms, we got +300 answers in 3 days without any massive web campaign.

Led some discussions at web groups to discover and understand the needs of the target. Everybody we talked got super interested in the app, willing to donate their time to help, and also participate in the workshops, surveys and beta test.

 
 
 

RESULTS

  • Participants mentioned that the app was “Simple” and “Easy to use”
  • 80% of people who never used an app like that are willing to start to use it
  • 90% of people wanting to switch to Lunna
  • 3 workshops with real users
  • +600 surveys answers
 

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HP PROCESS

OPTIMIZATION 

Hewlett-Packard (HP) always had an aggressive marketing campaign. Had +-20 people working for this client, and monthly produced a massive amount of Marketing assets.

 

MY ROLE

The challenge was to optimize internal process within HP to produce internet banners with their partners, Microsoft and Intel. To produce it, I should follow the HP, Intel and Microsoft global design guideline.

Managed Hewlett-Packard teams ranging from designers, developers, planning, account managers, and media. Driving engagement programs including eCRM, landing pages, SEM, online advertising, QA, and also their e-commerce, special projects, and engagement with SMBs.

My role for this project was to organize the flow and optimize the internal process. Reduce the extra hours, increase the productivity and also the team morale.

HEWLETT-PACKARD

Kanban

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Started defining and tracking success metrics and also prioritizing the tasks. After that, I created a Kanban board with the backlog and its queue. Having a Kanban board, it was easy for each member of the Design and Development teams know who was responsible for what, the queue limit, and also which will be the next iteration.

Worked collaboratively, had daily standup meetings, Sprint Reviews, and Retrospectives. Created briefing templates for each deliverable, and also an SLA (service level agreement) to estimate time spent and set deadlines for each task.

 
 
 

RESULTS

  • Created SLA’s

  • Created Briefings templates

  • Created a Kanban board

  • Increased the productivity by 140%

  • Produced 1,350 internet banners in a month

  • Dropped all extra hours